Photos – Baltic Fashion Federation ©
At the end of October this year, during Riga Fashion Week, an international fashion industry project of European significance – “United Fashion” took place in Latvia. Within the program of the project, the following events took place: European designers’ showroom, seminar and workshop on “Digitization. Brand Management”, as well as the networking event.
“Partnership in the “United Fashion” project gave us the opportunity to provide new opportunities not only for local but also for foreign brands, fashion designers and other professionals of this industry. Because of the participation in this project, the participants of this season’s Riga Fashion Week also benefited as they were able to show their collections to a record number of international experts and buyers who have already shown great interest about performance of Latvian fashion designers and are looking for cooperation opportunities,” says the Baltic Fashion Federation President Jelena Strahova.
At the “United Fashion” European designer showroom there were 15 fashion brands from 8 countries presenting their collections: Agnes Nordenholz from Germany, Teodora Mitrovska from Macedonia, Doriane Van Overeem, Sander Bos & Ruud Antoniand Snobe from Belgium, Gamme Blanche from France, Duarteand Imuave from Portugal, Diana Arno from Estonia, Undress and Kristi Andress from Lithuania and from Latvia – One Wolf, Talented, Pixie Won’t Play. These fashion brands showed their collections to the international fashion community for two days – to buyers, media representatives, bloggers and influencers.
The seminar and workshop “Digitization. Brand management”, organized within this project, gained great interest and was attended by approximately 80 attendees to listen to 8 lecturers. At this seminar speeches were delivered by high-end lecturers as Jonathan Chippindale, CEO of the creative agency Holition; Kristina Dimitrova, founder of the media and event platform INTERLACED; professor of Istituto Marangoni – Fiorenza Sarotto from Italy, Vesma Kontere McQuillan – Latvian architect and designer, founder of the first Latvian fashion and style magazine “Pastaiga”, professor of Westerdals Oslo ACT, local strategist Kristaps Silins from White Label, as well as representatives from successful Latvian fashion brands.
“United Fashion” project is addressing the requirement to enhance fashion designers to be more internationally business-oriented and to increase their competitiveness because today’s fashion sector is one of the key cultural and creative industries in Europe. Within the framework of the project in Riga, fashion designers presented their collections to a wide range of buyers from such fashion industry majors as Italy, France and Russia, as well as from Germany and Israel.
Within this project, various activities will take place in each of the 7 cooperating European countries, thus over 4 years, at least 150 European designers and brands will have an opportunity to present themselves, get acquainted with other countries’ market opportunities, participate in workshops and discussions and establish useful contacts with industry professionals.
