Photos – courtesy of Vestiaire Collective ©
Get set for a fashion revolution with Vestiaire Collective! The world’s leading platform for pre-loved luxury fashion is shaking up the industry once again with its latest research, revealing the harsh truth: the world can no longer afford fast fashion.
Beyond its environmental toll, the report exposes fast fashion’s deceptive allure of affordability. In response, Vestiaire Collective introduces a game-changing concept: the cost-per-wear metric. By redefining the true value of fashion, this innovative approach encourages consumers to invest in both financially and environmentally sustainable pieces.
So, what exactly is the cost-per-wear metric? It’s a simple equation that factors in an item’s frequency of use, total lifespan, and resale value. And the results are eye-opening. While fast fashion may seem like a bargain upfront, the numbers don’t lie: pre-loved curated fashion pieces offer a smarter investment in the long run.
Photo – courtesy of David Morganti © Fanny Moizant
Let’s break it down:
– Pre-loved coats and dresses are worn significantly more times than their fast fashion counterparts, resulting in a lower cost-per-wear.
– Designer bags boast a whopping 72% lower cost-per-wear, thanks to their higher resale value.
– Across all categories, pre-loved fashion pieces offer a 33% lower cost-per-wear compared to fast fashion items.
But it’s not just about the numbers. Investing in pre-loved fashion encourages consumers to cherish and care for their items, leading to longer lifespans and reduced waste. It’s a win-win for both your wallet and the planet.
“In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. We want to educate consumers about the benefits of circularity while sounding the alarm on fast fashion’s devastating impact. This report is a wake-up call to combat overconsumption and overspending, fueled by tempting low initial prices” – Fanny Moizant, President and Co-founder of Vestiaire Collective
“Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end, you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever” – Dounia Wone, Chief Impact Officer at Vestiaire Collective
Titled ‘Exposing the True Cost of Fast Fashion’, this Circularity Report also sheds light on the environmental and social impact of the fashion industry. To coincide with its release, Vestiaire Collective is launching the next phase of its Think First, Buy Second campaign on April 22nd. This engaging campaign aims to challenge perceptions and promote conscious consumption through a series of videos, testimonials, and memes across social media channels. So, join the movement and let’s redefine the future of fashion together.
